GraceKennedy has launched an investigation into the wrong labelling of one of its products which has caused laughter on Facebook.
The GraceKennedy can labelled ackee, that actually contained callaloo sends a number of Facebook users using emojis to express their amusement at a picture.
CEO of GK Foods Jamaica, Andrea Coy, said that the Jamaican food brand has launched an investigation into the matter to ascertain what happened.
“We are investigating. We do not like to inconvenience our consumers and we want to investigate to ensure that it doesn’t happen again,” Coy said
She said the consumer who was affected contacted the company to inform them of the mistake.
Coy said the woman said she loves GraceKennedy and its products.
“We have assured her that we will get to the bottom of the problem and we expect the investigation to be concluded by the end of this week,” Coy said.
“GraceKennedy apologizes to its consumers for any inconvenience caused and we want to assure the public that while the label was incorrect, the product in the can is of good quality and (we) remain committed to maintaining the quality of our products,” Coy added.