Red Stripe has announced the 100 per cent increase in the bottle deposit for its products. It will now refund $20 for the return of each bottle and $600 for a full crate.
The beer maker said the move was in a bid to help reduce its environmental footprint.
“We needed to provide a greater incentive for closed-loop recycling of bottles, in which bottles come back into the production cycle and are cleaned and refilled with the same product,” said Ricardo Nuncio, Managing Director, Red Stripe.
Nuncio said the low value of the bottles makes it easier for consumers to discard them.
“We are confident that the increase in the redemption value of our bottles will drive a culture shift so that buy-drink-return becomes a way of life in Jamaica,” he said.
With its durability, a glass bottle can be reused up to six times in the production cycle without losing its purity and quality.
Recycling figures have declined over the last 10 years coming from a high in 2009 with 95 per cent of bottles being recycled, to just 85 per cent in 2018.
“Now, more than ever, we must do all we can to improve recycling rates so that fewer bottles end up in landfills,” said Nuncio.
The company expects that the new value of bottles will result in a surge in returns.
To facilitate this increased activity, the Red Stripe Distribution Centre in Montego Bay will accept walk-in returns Mondays to Saturdays, 9 a.m. to 3 p.m.
Returns will also be accepted at wholesales across the island and at Red Stripe 214 Exchange in Kingston. Red Stripe reserves the right to reject bottles and crates that do not meet its quality standards.