Digicel on Monday launched its latest mobile data offering with the the declaration, “We GIG you more”.
According to Loop's article, the offer of $150 for a 1GB add-on, valid for two days with any Nuff Data & More Talk or Nuff Nuff Data plan is based entirely on what customers have been telling Digicel they want as the company journeys across Jamaica on its “Destination Data” tour, the company said in a news release.
And now with a big pot of 1GB of data, customers have even more freedom to stream and share at their heart’s content.
“Listening to our customers really works. And we’ve proven it again by coming up with this amazing deal on data. We know that our customers have days they wished they had that extra boost of data to help with studying, going live for longer or downloading their favourite tunes,” commented Justin Morin, CEO of Digicel Jamaica.
A 1GB stash of data gives customers the power to send over 30,000 emails, watch 10 half-hour episodes of their favourite TV comedy, or even listen to up to 30 hours of music - still with enough data to send over 100,000 WhatsApp texts.
Morin reasoned, “This value-packed 1GB add-on is mobile data with stamina. It directly caters to the virtual explosion in demand for data as consumer preference shifts towards using smartphone-enabled apps as the most convenient means of communication and getting things done. With more advanced 4G and LTE devices becoming increasingly affordable, consumers are using more mobile video apps, the latest social media apps and streaming services that consume large volumes of data.”
Unlimited rollover and no automatic data overage charges come standard with the new data add-on. In addition to these assurances, customers can use the improved My Digicel app to easily track their data usage, order more add-on data and manage their account.
These, in addition to the reduction in the out-of-bundle data rate by a massive 60 per cent - from $50 to $20 per MB – are all part of the customer-driven Destination Data programme. Digicel’s crack team of Data Doctors will also be on call to help customers get the most out of their data.
Morin continues to urge customers to keep sharing their feedback about Digicel’s products and services, as the company continues to listen and make changes based on what customers say they want. In addition to the rich array of affordable data plans and the expansion of blazing-fast LTE service across Jamaica, the 1GB add-on maintains Digicel as the “got-to place” for all things data.